TAP stands for Target Audience Profile. It is research and information about the target audience for our introduction sequence. The point benefits of having a TAP is that we can focus on that when we are planning so our title sequences is well suited for the ages it is aimed at. On top of this, it also gives us ideas and examples of what we should use when filming, for example, what should be shown. Having a TAP also helps our group stay on track, we are all working from the same ideas rather then all having different ones (although these can be included as well). It also means that our group can work more consistently and not having to stop to get more ideas as we have them there already. The TAP also helps us to stay on track, we can focus on what information we have got from our target audience and not go off track which in turn means that less missteps in our planning and development will take place. The TAP is now our main focus point.
Questionnaires are a good way of finding out information from our target audience. There are two different types of questionnaires, Demographic and Physographic.
Demographic questionnaires look at:
- Who the person is
- Their age
- Their gender
- Their job
- Their location
- Their marital status
- Their income
- Their education level
- Their nationality
So this is very much the person them selves and what type of people are interested in buying horror films, is it mainly single men? Do people with a lower income tend to bye less films? Does any of this really effect their film choices at all?
Psychgraphic questionnaires look at:
- Why they do what they do
- price sensitive customers
- weather people prefer to buy the newest, fashionable films
- and weather people are open to choosing new, unproven films
This questionnaire is very focused on what makes people bye the films they do.
I created one of each of this questionnaires on survey mokey and uploaded them on top my facebook page and then asked people to share the link so there was a wide range of people who could answer it. Below are the links to both my questionnaires.
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