Age ratings
In our theory lesson, we looked at age ratings. This could
link to our practical lesson as it gives us an idea of who our target audience
is. My group and I have made the decision that our introduction/title sequence which
has the theme of horror will be aimed at people our age, 16+. However it made
me think about what types of things to include because although it is aimed at
this age, people younger may want to watch it. Although films have age ratings
indicating the age you must be to buy them, this does not stop people under
that age watch them once they are in the home. For example a mother could buy
it for their child although they are under that age. Something else that came
up in the theory lesson is that parents have a say in what their children watch
and they have the responsibility of allowing or disallowing their children to
watch films. This can relate to our practical lesson in the way of what to
include. It is aimed at the age of 16 but some younger teenagers may also want
to watch it. Although this is something that would never be released as a film,
we must still think of it in a realistic way and link it to the real film
industry. We would not want to include anything that would stop parents
allowing their children to watch it as a wider target audience is created.
Film category's
In both the practical and theory side of media, we look at different films as examples to the work we are doing. Know the categories those films could possible be in helps us understand them as bit more.
The different film categories of British films are:
- Category A - Films made with British personnel, money and resources.
- Category B - Films that are co-funded with money from British and from foreign investment, but the majority of finance, cultural content and personnel are British.
- Category C - Mostly foreign involvement
- Category D - American film with some British involvement
Cinema showings
Some films are shown in some cinemas but not others not shown in one cinema more then other ones. Their are many reasons for this but two that I can think of are cultural areas and large populated areas. If there is a particular area where a lot of people life after moving from abroad, they would show films more aimed at them from their culture in the cinemas nearest them rather then places where there are not as many people from other cultures. This is similar to age, if there is an area where the majority of people are in early 20s - 30s, they wont show a film aimed at older citizens. Also in the larger cinemas, such as the Ciniworld in Milton Keynes, alot more films are going to be shown because a lot more people go there and alot more people pass through. On top of this there are alot more screens so the cinema are are able to show alot more films at a time rather then a smaller cinema in a less populated area. It is all about the cinemas making money. The busier cinemas are bound to make more money.
A good example of this is from when I lived in Sussex. I would go to the Crawly cinema which was a very large cinema with several floors and screens. Crawly also had a large population of different cultures in the community so there was often films aimed at their culture showing in the cinema. This cinema was a ciniworld cinema which has a hole selection of Bollywood films available for viewing. This is an example the cinemas widen their target audience, something we look at in our piratical lessons when creating our own work. All though our target audience is mostly to do with age, it is use full to have a wider idea of how target audience affects films in the real media world.
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