Saturday, 2 March 2013

My TAP

Responses on survey mokey in graph form
 
Demographic Target Audience Questionnaire Results
We asked people who watch horror films fill in this questionnaire and it was answered by 6 people
 







 
 
 

Psycographic Target Audience Questionnaire Results

this questionnaire was answered by 11 people








 
 
Results from hand out sheets (handed out to our age range in the Sixth Form study room)
 



 
 







 
Although some people answered no, some still gave use full information in the other questions.  
 
 
People who answered yes (4 people)
 
age 16 - 0/4
age 17 - 3/4
age 18 - 1/4
age 19 - 0/4
 
Male - 1/4
Female - 3/4
 
Who they watch it with
Family - 0/4
Friends - 4/4
On their own - 0/4
 
Whether they have a job
Yes - 2/4
No 2/4
 
Do they buy the newest films out
Yes - 0/4
No - 2/4
Sometimes 2/4
 
How much are they willing to pay
£5-£10 - 1/4
£15-£20 - 2/4
£20+ - 1/4
 
What makes them buy films
Friends - 1/4
Family - 0/4
Adverts - 1/4
Social media - 0/4
Other - 2/4
Other answered = Personal preference
whether i like it or not
 
 
 
People who answered no
 
age 16 - 4/5
age 17 - 0/5
age 18 - 1/5
age 19 - 0/5

Male - 3/5
Female - 2/5
 
Who they watch it with (one person answered this question "i don't"
Family - 0/5
Friends - 4/5
On their own - 0/5

Whether they have a job
Yes - 2/5
No 3/5

Do they buy the newest films out
Yes - 1/5
No - 1/5
Sometimes 3/5

How much are they willing to pay
£5-£10 - 3/5
£15-£20 - 0/5
£20+ - 0/5
2 people answered other .......£5 - £15 and £5 - £20
 
What makes them buy films  (people selected several answers)
Friends - 1 tick
Family - 2 ticks
Adverts - 3 ticks
Social media - 1 tick
Other - 2/4
Other answered = "I like owning a film instead of watching it online or just waiting for it to be shown on TV"
 
 
People who answered sometimes
 
age 16 - 0/4
age 17 - 2/4
age 18 - 2/4
age 19 - 0/4

Male - 0/4
Female - 4/4
 
Who they watch it with
Family - 0/4
Friends - 4/4
On their own - 0/4

Whether they have a job
Yes - 4/4
No 0/4

Do they buy the newest films out
Yes - 0/4
No - 1/4
Sometimes 3/4

How much are they willing to pay
£5-£10 - 3/4
£15-£20 - 1/4
£20+ - 0/4
 

What makes them buy films
Friends - 0/4
Family - 0/4
Adverts - 3/4
Social media - 1/4
Other - 0/4
 
 

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