Emily Pearson Media: March 2013

Thursday, 21 March 2013

Pitch

http://www.slideshare.net/emilyepearson/tittle-sequence-pitch

Tuesday, 5 March 2013

Linking theory side of media to the practical side

Age ratings

In our theory lesson, we looked at age ratings. This could link to our practical lesson as it gives us an idea of who our target audience is. My group and I have made the decision that our introduction/title sequence which has the theme of horror will be aimed at people our age, 16+. However it made me think about what types of things to include because although it is aimed at this age, people younger may want to watch it. Although films have age ratings indicating the age you must be to buy them, this does not stop people under that age watch them once they are in the home. For example a mother could buy it for their child although they are under that age. Something else that came up in the theory lesson is that parents have a say in what their children watch and they have the responsibility of allowing or disallowing their children to watch films. This can relate to our practical lesson in the way of what to include. It is aimed at the age of 16 but some younger teenagers may also want to watch it. Although this is something that would never be released as a film, we must still think of it in a realistic way and link it to the real film industry. We would not want to include anything that would stop parents allowing their children to watch it as a wider target audience is created.

Film category's

In both the practical and theory side of media, we look at different films as examples to the work we are doing. Know the categories those films could possible be in helps us understand them as bit more.

The different film categories of British films are:

Category A - Films made with British personnel, money and resources.
Category B - Films that are co-funded with money from British and from foreign investment, but the majority of finance, cultural content and personnel are British.
Category C - Mostly foreign involvement
Category D - American film with some British involvement

Cinema showings

Some films are shown in some cinemas but not others not shown in one cinema more then other ones. Their are many reasons for this but two that I can think of are cultural areas and large populated areas. If there is a particular area where a lot of people life after moving from abroad, they would show films more aimed at them from their culture in the cinemas nearest them rather then places where there are not as many people from other cultures. This is similar to age, if there is an area where the majority of people are in early 20s - 30s, they wont show a film aimed at older citizens. Also in the larger cinemas, such as the Ciniworld in Milton Keynes, alot more films are going to be shown because a lot more people go there and alot more people pass through. On top of this there are alot more screens so the cinema are are able to show alot more films at a time rather then a smaller cinema in a less populated area. It is all about the cinemas making money. The busier cinemas are bound to make more money.

A good example of this is from when I lived in Sussex. I would go to the Crawly cinema which was a very large cinema with several floors and screens. Crawly also had a large population of different cultures in the community so there was often films aimed at their culture showing in the cinema. This cinema was a ciniworld cinema which has a hole selection of Bollywood films available for viewing. This is an example the cinemas widen their target audience, something we look at in our piratical lessons when creating our own work. All though our target audience is mostly to do with age, it is use full to have a wider idea of how target audience affects films in the real media world.

http://www.cineworld.co.uk/whatson/category/bollywood

Saturday, 2 March 2013

My TAP

Responses on survey mokey in graph form

Demographic Target Audience Questionnaire Results

We asked people who watch horror films fill in this questionnaire and it was answered by 6 people

Psycographic Target Audience Questionnaire Results

this questionnaire was answered by 11 people

Results from hand out sheets (handed out to our age range in the Sixth Form study room)

Although some people answered no, some still gave use full information in the other questions.

People who answered yes (4 people)

age 16 - 0/4

age 17 - 3/4

age 18 - 1/4

age 19 - 0/4

Male - 1/4

Female - 3/4

Who they watch it with

Family - 0/4

Friends - 4/4

On their own - 0/4

Whether they have a job

Yes - 2/4

No 2/4

Do they buy the newest films out

Yes - 0/4

No - 2/4

Sometimes 2/4

How much are they willing to pay

£5-£10 - 1/4

£15-£20 - 2/4

£20+ - 1/4

What makes them buy films

Friends - 1/4

Family - 0/4

Adverts - 1/4

Social media - 0/4

Other - 2/4

TAP

TAP stands for Target Audience Profile. It is research and information about the target audience for our introduction sequence. The point benefits of having a TAP is that we can focus on that when we are planning so our title sequences is well suited for the ages it is aimed at. On top of this, it also gives us ideas and examples of what we should use when filming, for example, what should be shown. Having a TAP also helps our group stay on track, we are all working from the same ideas rather then all having different ones (although these can be included as well). It also means that our group can work more consistently and not having to stop to get more ideas as we have them there already. The TAP also helps us to stay on track, we can focus on what information we have got from our target audience and not go off track which in turn means that less missteps in our planning and development will take place. The TAP is now our main focus point.

Questionnaires are a good way of finding out information from our target audience. There are two different types of questionnaires, Demographic and Physographic.

Demographic questionnaires look at:

Who the person is
Their age
Their gender
Their job
Their location
Their marital status
Their income
Their education level
Their nationality

So this is very much the person them selves and what type of people are interested in buying horror films, is it mainly single men? Do people with a lower income tend to bye less films? Does any of this really effect their film choices at all?

Psychgraphic questionnaires look at:

Why they do what they do
price sensitive customers
weather people prefer to buy the newest, fashionable films
and weather people are open to choosing new, unproven films

This questionnaire is very focused on what makes people bye the films they do.

I created one of each of this questionnaires on survey mokey and uploaded them on top my facebook page and then asked people to share the link so there was a wide range of people who could answer it. Below are the links to both my questionnaires.

http://www.surveymonkey.com/s/S2WXV6Q

http://www.surveymonkey.com/s/YKCYRL3